The world
      began to unravel for Rambus less than two weeks ago when Intel CEO Craig
      Barrett admitted in an interview that Intel's contract for exclusive use
      of Rambus DRAM memory was a mistake. Indeed, considering all the problems
      that Intel has had with the switchover to Rambus memory, it is somewhat
      amazing that it took them so long to realize it was a mistake. But when
      you are really big, you develop the big mo.... momentum that is. It's not
      easy to turn a team of hundreds of engineers, and thousands of support
      personnel around by 180 degrees.
      Intel is obviously getting ready to cut their losses and move on. But
      their problems are only beginning. Not only have they wed the new Pentium
      4 with Rambus DRAM for at least the next six months, but initial
      benchmarks indicate that the Pentium 4 is not even as fast as the Pentium
      III. This completely negates the claim that Rambus memory was required to
      make the Pentium 4 as fast as possible. As a fallback, Intel is working on
      a new, updated version of the Pentium III, with a die-shrink to 0.13
      microns, to fill in the gap between its Celeron line and the Pentium 4
      line. This new version, code-named Tualatin, is scheduled to be released
      in the Spring, which is probably too late to help Intel.
      On top of this, the initial Pentium 4, code-named Willamette, will only
      work with Intel's new i850 chipset. Within six months, the i850 chipset
      will be replaced with a newer, pin-incompatible chipset known as the i850e
      (Tehama-E chipset). This new chipset will only work with a newer version
      of the Pentium 4, code-named Northwood. Northwood Pentium 4 chips will not
      be compatible with the original i850 chipset, and therefore, purchasers of
      early Pentium 4 systems will not be able to upgrade their computers to the
      Northwood version of the Pentium 4 without replacing their motherboards.
      We expect that such considerations will probably hurt initial Pentium 4
      sales, especially in light of AMD's high-speed offerings.
      Now back to Rambus. You would think that in the same week that the
      PlayStation 2 debuted in America that Rambus would be riding high. Closing
      the deal for the Sony PlayStation 2 was one of Rambus' biggest success
      stories. Of course landing the contract with Intel was even bigger. Now
      that the Intel partnership is unraveling, Sony may be the last hope that
      Rambus has to stay in the memory-royalty business. For those of you who
      are not familiar with Rambus, they do not make any memory at all, they
      designed a certain type of new memory, and licensed the design out to
      actual memory manufacturers. One of the things that got them in lots of
      trouble with their memory making colleagues was their tendency to sue
      other companies for infringing on patents for products that Rambus did not
      even design. Rambus has been doing this for the last year because they
      claim that they own
      patents covering virtually all types of modern synchronous memory and memory
      controllers. This claim is highly debatable, but that has not stopped them
      from suing most major memory manufacturers.
      This practice of suing other companies for patent infringement on
      products that Rambus did not design even led Intel's CEO Craig Barrett to
      say "We hoped we were partners with a company that would concentrate
      on technology innovation rather than seeking to collect a toll from other
      companies." Indeed many industry watchers had been warning Rambus
      that their tactics might backfire. Well it's clear now that they did
      backfire. Without Intel, Rambus is friendless in an unfriendly industry.
      At a time when Rambus had hoped investors would be talking about how great
      the PlayStation 2 was selling, most are instead talking about the large
      dip in the stock price, and the rather poor position that Rambus finds
      itself in with Intel.
      If you thought that your choices for a new PC were confusing, just
      wait. Things are going to get even more confusing over the next six
      months. Pentium-4 systems with Rambus memory will be competing against
      Athlon-2 systems using DDR SDRAM, but they will also be competing against
      Duron systems with SDRAM, and Pentium III systems with both SDRAM and DDR
      SDRAM. Of course Celeron systems will still be available with SDRAM. But
      then Intel will introduce the newer Pentium III based on the 0.13 microns
      fabrication process (code-named Tualatin), and it will go on newer
      motherboards with a chipset that is code-named Almador. This will probably
      work with DDR SDRAM.  Confused yet? Well it's not going to get any
      better anytime soon. All this confusion will probably tend to focus
      consumers attention on AMD Athlon and Duron systems, which present a
      simpler product lineup.
      All is not said and done with the Rambus story yet. Anything can happen
      in this